In this day and age, proper etiquette is more than just sending thank you notes in a timely fashion or using the correct fork at a fancy dinner. For the business world, etiquette is all about respect for your customers, your colleagues, your business and your brand – online and off.

Any marketing or advertising professional will tell you that one of the most important things a brand can do is to know their target audience. While every platform is different, when it comes to today’s social media world as a whole, Beyonce said it best - “Who runs the world? GIRLS.”