5 Online Marketing Tips for Your Nonprofit Website
Competition on all fronts in the not-for-profit arena is intense. If you are involved in a nonprofit, one of your duties may be the digital marketing of your organization's website. Understanding that this may be one of your key tasks, there are five crucial online marketing tips that your should bear in mind for your nonprofit website.
These tips are not meant to be utilized in isolation. Rather, these tactics are suggested as part of a comprehensive online marketing effort for your nonprofit organization and its all-important website.
Develop a Social Media Friendly Website
The website for your nonprofit is important. In this day and age, so is a strong social media presence by your not-for-profit organization. These two elements need to work together, rather like the right and left lungs in a person's body.
You initially need to determine which social media platforms make the most sense for your business. Facebook typically is high on the list in this regard for nonprofits. You will also want to take a look at how social media platforms like Instagram, Twitter, Pinterest, and others may fit into your overall social media effort.
Once you ascertain what social media platforms make the most sense for your organization, you need to wed those venues to your nonprofit website. For example, you will want to include social media sharing links on all pages of your nonprofit website.
You will also want to link between your website and different social media profiles. In addition, you will want to make it as easy as possible for bloggers and other social networkers to embed videos as well as or feature images on their own sites and within their own profiles.
Email Sign Up Should be Prominent and Easy to Use
The reality is that any nonprofit should have a regular newsletter. You want to ensure that it is easy for visitors to your nonprofit website to sign up to be on your email list. For example, you should consider seriously including a sign up or opt in portal on the homepage and elsewhere throughout the site.
In addition to a reliably regular newsletter, you can use email for other purposes as well. Email can be valuable to announce upcoming events. Email can play an important role in fundraising. Email remains a crucial way for nonprofits to keep in touch with their supporters.
Place Prominently "Donate Now" Button
Obviously, one of the objectives of the website for your not-for-profit organization is to obtain new supporters, including new volunteers as well as donors. For this reason, you will want to feature a "donate now" in prominent positions throughout your website.
Your homepage certainly is one location for a "donate now" button. You want to place this important button throughout the website. In addition, you will want to have a page dedicated exclusively to donating and financial support.
Volunteers are also likely crucial to the work of your organization. You will want to follow a similar course with a "volunteer now" button as well.
Connect Your Organization's Blog
Blogging is a highly effective way through which your organization can share news and information. You need to make sure that your organization posts to its blog in a reliable, consistent manner.
If you do not have some internally within your organization that can address this task on his or her own with enough regularity, seek our guest bloggers as well. There are many people online who appreciate the opportunity to post guest blogs, including at the websites for different types of nonprofit organizations.
Homepage Description of Your Organization
Finally, when it comes to five online marketing tips for your nonprofit website, you must pay particular attention to how you define or describe your organization on the website's homepage. One tactic you can employ here is to come up with a succinct description of your organization using 10 words or less.
This description should be featured prominently on your homepage. In addition, you the description should feature keywords that people are likely to search for when seeking an organization like your own.
By employing these tips, you will give your nonprofit organization a serious leg up when it comes to gaining a meaningful presence online. You will want to routinely evaluate how these different elements of a comprehensive marketing program are working. In this way, you will be in the best position to ensure that your nonprofit maintains a necessary competitive edge in challenging world of not-for-profit marketing at this juncture of the 21st century.
Jessica Kane is a writer for Every USB, where you can create your very own custom usb drive for your brand or company.